Case Study: CLAAS elevates global customer experience with CoreMedia CMS

Taming the complex world of global farming with Claas

CLAAS, a leading global manufacturer of agricultural machinery, faced the challenge of modernizing its outdated digital infrastructure. The company needed to create a new, brand-defining website to improve customer experience for its five key target audiences. Their goals were to adopt a flexible headless architecture to seamlessly publish content across channels, move to the cloud, and streamline internal content management processes to achieve greater efficiency and a faster time-to-market.

The solution, implemented by the vendor CoreMedia, was a headless CMS that separated the frontend from the backend. This allowed for the automation of routine tasks like multi-language translation and approval workflows, and the integration of systems like their product information management and video platforms. The results were highly successful: internal processes became far more efficient, and the new website's intuitive, mobile-first design led to a dramatic increase in web traffic and improved search engine rankings immediately after launch. Vito Rollo, Head of Customer Insight at CLAAS, stated that CoreMedia has been a central game-changing building block in their digital solutions for over two decades.

CLAAS

Katrin Tofall

CLAAS