Case Study: Deckers Brands streamlines global eCommerce and personalized experiences with CoreMedia Content Cloud

Streamlined eCommerce for lifestyle brands

Deckers Brands, a global leader in lifestyle footwear and apparel, needed a centralized content management solution to support its portfolio of brands across numerous countries. They sought to improve the efficiency of their global marketing teams and deliver more personalized customer experiences. They selected CoreMedia's Content Cloud to address this challenge.

CoreMedia implemented its Content Cloud CMS, which provided Deckers with a smart, centralized platform featuring deep governance and multi-language support. The solution integrated directly with their eCommerce platform, allowing marketers to easily create content-rich, buyable experiences. The results were significant, with a remarkably fast 60-day rollout and a dramatic reduction in time-to-market for new campaigns from weeks to just hours. CoreMedia's solution enabled Deckers to reuse content efficiently across regions and execute highly personalized commerce strategies.

Deckers Brands

Nick Smotek

Deckers Brands