Case Study: Parts Town drives commerce with content marketing using CoreMedia CMS

Parts Town drives commerce with content marketing

Parts Town LLC, a major distributor of OEM commercial kitchen parts, required a content management solution that was as reliable and robust as their billion-dollar commerce operations. Their challenge was to integrate content with their ecommerce platform to improve customer resources, support search engine optimization, and increase customer loyalty. They partnered with vendor CoreMedia to implement a solution using their Content Cloud platform.

CoreMedia provided a hybrid headless CMS that enabled Parts Town to launch a new online Resource Center, blending useful content with products. This content marketing strategy improved organic SEO rankings for greater visibility on Google and was designed to increase customer engagement and sales conversion. CoreMedia's solution continues to support Parts Town in targeting content to different customer segments to further deepen relationships and drive purchases.

Parts Town LLC