Case Study: MASMOVIL boosts telesales and conversions with CoreMedia CMS

MASMOVIL boosts daily sales to 150 with CoreMedia

MásMóvil, the fourth-largest telecommunications company in Spain, faced a challenge with its decentralized and inefficient telesales operation. The lack of a centralized call management system prevented visibility into which online campaigns were generating qualified leads, restricting growth and optimization. To accelerate customer acquisition and optimize digital ROI, MásMóvil sought a solution from CoreMedia, specifically its Click2Call and lead activation tools.

CoreMedia implemented a centralized platform that unified online and offline call data through inbound call tracking and Click2Call technology. This provided a comprehensive 360º view of the sales process, allowing MásMóvil to distribute calls across six call centers and integrate feedback on sales outcomes. The solution resulted in a 20% increase in conversion rate, 150 daily sales, and 100% of bundle sales being directly attributed to CoreMedia's technology.

MASMOVIL