Case Study: InSinkErator scales global digital experiences with CoreMedia CMS

InSinkErator scales 11 regional sites and 7 languages with CoreMedia

InSinkErator, a powerhouse in kitchen appliances and part of the Whirlpool family, needed a centralized CMS to scale its digital presence across 11 regional websites for both B2C and B2B audiences. Their challenge was to create seamless, user-focused experiences and manage complex global content operations efficiently. They selected the CoreMedia Experience Platform to meet this need for speed and scalability.

CoreMedia implemented its cloud-based platform, which integrated seamlessly into InSinkErator's tech stack. The solution enabled fast content operations, reusable modules, and AI-powered translation workflows. The results included global site launches that were completed months faster, improved SEO performance, and a scalable platform that fuels worldwide growth. CoreMedia's solution empowered editors to build pages in minutes and ensured content was consistent across all regions and channels.

InSinkErator