Case Study: IKB Deutsche Industriebank achieves a unified, self-managed web presence with CoreMedia

IKB Deutsche Industriebank consolidates 3 websites onto one CMS with CoreMedia

IKB Deutsche Industriebank, a German bank serving businesses and private customers, faced a fragmented web presence with multiple websites running on separate legacy content management systems. This inefficient setup made content updates costly and slow, and navigation was difficult for customers. For its centenary rebrand, the bank partnered with vendor CoreMedia to consolidate onto a single modern CMS platform that could also provide the strict access control and governance required for a financial institution.

CoreMedia implemented a unified platform, migrating over 30 modules in a phased approach that included immediate training. The solution gave IKB's internal team full autonomy to create, edit, and publish content directly, eliminating reliance on external agencies and their associated costs. The results include a sharper customer experience with dynamic content and a streamlined journey for financing requests. CoreMedia provided the bank with a scalable, governed platform that has set the foundation for future AI and SEO initiatives.

IKB Deutsche Industriebank