Case Study: Emerson unifies 400 sites and scales global content with CoreMedia CMS

From house of brands to two core business units

Emerson, a global technology and engineering solutions company, faced the challenge of unifying its vast digital presence, which consisted of 400 websites and 62 disparate brands. Their goal was to consolidate this into a single, cohesive technology without disrupting operations. To achieve this, they turned to the vendor CoreMedia and implemented their CoreMedia Content Cloud platform to bring together product and marketing content.

CoreMedia's solution provided a single unifying CMS technology that integrated with product catalogs and commerce tools. The implementation allowed Emerson to transition to one unified, responsive site, enabling global teams to collaborate, unify taxonomy, and easily localize content. The results were significant: the number of content authors needed was dramatically reduced from hundreds to about 50, and the company now manages over 500,000 products online. CoreMedia enabled Emerson to deliver customized, consistent branding and accurate product data to a global audience.

Emerson

Allison Freeman

Emerson