Case Study: Esprit delivers personalized cross-channel shopping experiences with CoreMedia CMS

Esprit launches personalized omnichannel experiences in 3 weeks with CoreMedia

Esprit, an international fashion brand, faced challenges with its outdated proprietary content management system, which was difficult to maintain and expand. To support its global rebranding and focus on new markets, the company needed a more efficient way to manage content across its digital channels. Esprit partnered with CoreMedia and its implementation partner to integrate the CoreMedia content management system (CMS) with its Salesforce Commerce Cloud platform to create a more consistent and personalized customer experience.

CoreMedia implemented its cloud-based CMS, which was integrated into Esprit's eCommerce solution in just three weeks. The solution provided a centralized content hub, enabling editors to work independently and standardize processes across all regions. This allowed Esprit's marketing teams to efficiently publish dynamic and personalized content across all touchpoints, reducing the technical maintenance effort and creating a modern omnichannel shopping experience that better conveys the brand's identity.

Esprit