Case Study: Esprit achieves personalized cross-channel shopping experiences with CoreMedia CMS

ESPRIT inspires across all digital touchpoints and creates a consistent shopping experience with its new CMS

The fashion brand Esprit faced the challenge of modernizing its outdated and inefficient proprietary content platform. The high maintenance system could not be sufficiently expanded with new functions, which was a significant hurdle during its strategic rebranding and global expansion. To make maintenance of its digital channels more efficient, Esprit partnered with CoreMedia and its content management system (CMS), which was integrated into their Salesforce Commerce Cloud solution.

The solution implemented by CoreMedia was integrated into Esprit's eCommerce platform in just three weeks, enabling editors to operate it independently after that short time. The CoreMedia CMS provided a centralized content hub for all regions and languages, allowing for standardized processes and the delivery of personalized, inspiring content across all digital touchpoints. This created a dynamic and consistent omnichannel shopping experience that reduced the technological management effort for marketing and gave them autonomy from technical support.

Esprit