Case Study: EDP achieves 120% conversion uplift with CoreMedia

EDP boosts solar conversions 120% with CoreMedia

EDP, a global energy leader, faced challenges with high abandonment rates on their solar product simulator and a lack of personalized digital experiences, which hindered their goal of doubling online conversions. To address this, they partnered with CoreMedia and leveraged its content management and personalization services to gain a clearer view of customer journeys and improve engagement.

CoreMedia implemented a solution featuring a smart simulator widget that saved progress, highly segmented re-engagement actions for returning visitors, and lead recovery flows. This created a more personalized and connected digital journey across channels. As a result, EDP achieved a 120% uplift in conversions, surpassing their target, and CoreMedia was recognized with an EDPartners Award for its work.

EDP