Case Study: Barmer future-proofs healthcare services with CoreMedia CMS

Barmer Transforming healthcare with CoreMedia

Barmer, one of Germany's largest health insurers with 8.8 million policy holders, faced the challenge of providing round-the-clock customer care while simultaneously reducing operational costs. They sought a content management system that could integrate their internal processes and third-party systems to offer personalized services and automate workflows, all within a sustainable, future-proof solution. They turned to vendor CoreMedia and its CoreMedia CMS to address this.

CoreMedia implemented a CMS that separated content from layout and provided open interfaces for limitless integration with Barmer's systems. The solution automated editing processes with logical workflows and version control, allowing content to be reused across different areas without re-editing. This future-proof foundation was proven in a subsequent relaunch where the site's appearance changed but the CMS remained. The project achieved significant results, including a portal that fulfilled 95% of Germany's accessibility guidelines (BIK) and which won the distinguished iF communication design award in 2006.

Barmer