Case Study: ABC expands multichannel publishing and audience reach with CoreMedia CMS

Australian Broadcasting Corporation scoops new audiences with CoreMedia

The Australian Broadcasting Corporation (ABC), a major public media organization in Australia, required a robust system to manage and publish a massive volume of content quickly and accurately across all channels. They turned to CoreMedia and its Content Cloud to support their 1,500 content editors in delivering breaking news and diverse content formats with integrity.

Using CoreMedia's solution, ABC streamlined workflows and integrated third-party tools, enabling the efficient creation and hyper-localization of content. The results were significant, with the platform managing 8.2 million content items and serving 12 million weekly website users. CoreMedia helped ABC become a market-leader in fast-paced publishing, freeing editorial creativity and expanding their audience reach across websites, mobile apps, and social channels.

ABC