Case Study: Identity America achieves faster, more accurate signage and branding design with CorelDRAW

Transforming thoughts or visions into reality, with help from CorelDRAW

Identity America, a signage and design firm founded by Tom French and Rhonda Neal in Bluefield, Virginia, needed software that combined ease of use with technical precision—able to produce colorful client presentations while retaining architectural dimensions and producing mechanical cut files for production. After evaluating other products, they selected CorelDRAW (CorelDRAW Graphics Suite) to deliver the file‑format flexibility and technical capabilities they required.

Using CorelDRAW every day, Identity America standardized its four‑phase workflow from concept and schematics through production and manufacturing, exporting files in multiple formats and reusing mechanical cut files at every step. The payoff has been measurable: more than 14 years of satisfied clients, expanded work for MCNB Banks (outfitting all regional branches), additional collateral and mobile app design, and new business from subcontractors and architects—outcomes driven by CorelDRAW.

Identity America

Tom French

President and CEO