Case Study: Nuwarocks achieves doubled year-over-year sales and streamlined precise jewelry mold production with CorelDRAW

Gaining a competitive advantage, with the help of CorelDRAW

Nuwarocks, an online retailer, designer and manufacturer of bridge jewelry based in Yilan County, Taiwan, faced intense competition and slow, hand‑crafted mold production that cost time and money. Seeking an easy‑to‑use solution that would be simple to train both internal designers and external manufacturers, Nuwarocks selected CorelDRAW Graphics Suite (vendor: CorelDRAW) to streamline 2D design and support a shift from hand‑crafted to machined production.

Using CorelDRAW, Nuwarocks ran a four‑phase rollout that included one month of designer training and an SOP manual for suppliers, leveraging the suite’s file compatibility and 2D strengths to create more precise molds and reuse designs. CorelDRAW’s tools won over suppliers, enabled faster production and new product launches (anklets, bangles, bracelets, necklaces), and drove measurable impact — year‑over‑year sales doubled within eight months.

Nuwarocks

Tse-Ming Chiang

Executive Manager of e-Commerce & Brand Alliances