Case Study: Elefanten-Apotheke achieves a fresh brand look and faster marketing production with CorelDRAW

Elefanten-Apotheke - Customer Case Study

Elefanten-Apotheke, a historic pharmacy in Steinfurt owned by Olaf Rose, faced intense competition after the 2004 abolition of resale price maintenance and needed to modernize its branding and marketing. To refresh the business’ look and support multiple retail channels, Rose turned to CorelDRAW Graphics Suite from vendor CorelDRAW to produce in‑house design work across stores, packaging, stationery and web materials.

Using CorelDRAW, Rose created distinctive branding for his outlets and produced high‑volume marketing collateral—over 20,000 promotional flyers each quarter and multi‑page catalogues (16+ pages) for partners—without hiring a designer. CorelDRAW enabled rapid turnarounds (a 16‑page brochure in 1–2 weeks, a flyer in 1–2 days), professional packaging and consistent store identities, helping Elefanten-Apotheke and its related businesses (three pharmacies, a discount outlet, online and mail‑order services) achieve broader customer reach and stronger market positioning.

Elefanten-Apotheke

Olaf Rose

Owner