Case Study: The Royal Ballet Center achieves standout marketing and higher attendance with CorelDRAW

CorelDRAW’s creativity and efficiency come together for the Royal Ballet Center

The Royal Ballet Center faced a tight deadline to produce billboards, posters, and social media images for its Annual Gala performance of Sleeping Beauty, plus a last-minute redesign of the Academy’s logo that needed to outshine competing dance schools and improve on previous campaigns. They engaged freelance designer and CorelDRAW Master Daniel Alejandro Paiz Valdivia, who worked with CorelDRAW Graphics Suite for Mac to meet the brief.

Using CorelDRAW — including Corel PHOTO-PAINT and integrated layout and color-management features — Daniel sped up bitmap editing, page layout, print preparation, and color consistency to deliver striking, photography-driven collateral. CorelDRAW’s tools helped create distinctive marketing that increased event awareness and attendance, were adapted for year‑round use, and even earned on-stage recognition, delivering measurable improvements to The Royal Ballet Center’s outreach.

The Royal Ballet Center

Daniel Alejandro Paiz Valdivia

Freelance Designer