Case Study: Coomer Media Group achieves rapid, award-winning NASCAR graphics with CorelDRAW

CorelDRAW Drives Professional Graphics on the NASCAR Racing Circuit

Coomer Media Group, led by owner David Coomer in Lexington, Kentucky, is an award-winning screen‑printing and advertising firm that produces custom automotive artwork for the NASCAR circuit. Facing extreme time pressure—such as a 48‑hour turnaround to design, proof, produce and install a Timber Wolf truck—Coomer Media relies on CorelDRAW Graphics Suite (CorelDRAW) to meet demanding deadlines and maintain high design quality.

Using CorelDRAW, the team created mathematically precise vehicle models, generated instant proofs, and sent files directly to plotters and cutters, avoiding re‑cuts and meeting the 48‑hour deadline; the Timber Wolf truck subsequently won a 2006 ADDY award. CorelDRAW’s tools (Perspective, Distort, Gradient, PowerTRACE and overprint preview) accelerated production, allowed new hires to be productive within a day, and helped Coomer Media expand into broader marketing, print and TV work—delivering faster turnaround and measurable quality improvements.

Coomer Media Group

David Coomer

Owner