Case Study: Wren Urban Nest achieves 207% Google Ads revenue growth with Core Optimisation

Wren Urban Nest boosts Google Ads revenue 207% with Core Optimisation

Wren Urban Nest, a boutique sustainable hotel in Dublin, faced the challenge of increasing its Google Ads revenue by 15% in a highly competitive and price-conscious market. They partnered with Core Optimisation to achieve this growth while targeting eco-conscious travelers and guests seeking a central location.

Core Optimisation implemented a strategy involving increased budget allocation across multiple Google Ads campaign types, including Search, Display, and Video. They built custom audience segments, utilized both static and video content for brand awareness, and maintained a strict cost efficiency ratio. As a result, Core Optimisation drove a 207% increase in Google Ads revenue, vastly exceeding the target, with a 121% increase in ad spend and a 13% conversion rate on Search campaigns.

Wren Urban Nest