Case Study: WaterWipes achieves stronger organic visibility and topic authority with Core Optimisation

WaterWipes grows organic traffic to #1 source with Core Optimisation

Core Optimisation partnered with WaterWipes, a leading global baby wipe brand, to address a significant challenge. Following a period of reduced organic search visibility, WaterWipes needed to rebuild its online presence and become a trusted source of advice for parents, not just a product retailer, within a fragmented digital landscape.

The solution involved a human-centred search strategy where Core Optimisation built comprehensive topic authority around baby skincare concerns. They created a content ecosystem optimized for both traditional and AI-powered search, extending visibility across multiple platforms. This approach made organic search the number one website traffic source for WaterWipes, driving significant growth in non-branded search visibility and establishing the brand as a trusted educational resource.

Waterwipes