Case Study: Tirlán CountryLife achieves 88% revenue growth with Core Optimisation

Tirlán CountryLife grows revenue 88% with Core Optimisation

The Irish gardening and home brand Tirlán CountryLife sought to maximize the commercial value of its sponsorship of the Bloom festival, needing to transform it from a short-term event into a sustained campaign driving measurable growth. Core Optimisation was engaged to develop an integrated strategy that would engage gardening audiences across multiple touchpoints.

Core Optimisation implemented a connected campaign combining Paid Social, Influencer Marketing, and Digital Audio. This approach used trusted influencers for authentic content, continually optimized social ads, and reached audiences via podcasts and streaming. The results included an 88% revenue increase and an 83% rise in purchases year-on-year, alongside significant improvements in Return on Ad Spend and lower cost per acquisition, demonstrating strong commercial impact.

Tirlán CountryLife