Case Study: Tirlán achieves efficient multi-brand growth with Core Optimisation

Tirlán boosts ROAS 44% with Core Optimisation

Tirlán, a multi-division business with brands like MyMilkMan and CountryLife, needed to unify its digital marketing strategy across its diverse portfolio without increasing its media spend. The challenge involved managing distinct audiences and goals for each brand while improving efficiency and establishing consistent measurement. They partnered with Core Optimisation for a full-funnel digital strategy encompassing Paid Search, Paid Social, and Influencer channels.

Core Optimisation implemented a strategy that leveraged user-generated content (UGC) as a primary conversion driver and built precision Google Ads structures to reduce waste. They consolidated data into cross-channel dashboards for transparent reporting. This solution delivered significant results for Tirlán, including a 32% reduction in cost for FarmLife and a 44% increase in ROAS, demonstrating Core Optimisation's success in driving growth across all brands.

Tirlán