Case Study: The Grafton Hotel achieves 59% revenue growth with Core Optimisation

The Grafton Hotel boosts revenue 59% with Core Optimisation

The Grafton Hotel, a 4-star Dublin city centre property, faced significant post-COVID challenges including a decline in visitors, increased competition, and rising costs. Partnering with Core Optimisation, their key objective was to achieve 15% year-over-year revenue growth while maintaining a cost-per-acquisition significantly below the industry standard.

Core Optimisation implemented a multifaceted digital strategy leveraging Google's smart bidding and audience segmentation focused on high-intent keywords and geographic targeting. The solution included creating specific landing pages for international audiences and promoting longer stays to increase average booking value. This approach resulted in a 59% increase in revenue, a 25% growth in conversions, and achieved a 1.56% CPA, exceeding the hotel's goals.

The Grafton Hotel