Case Study: Tesco boosts Street Feast registrations with Core Optimisation

Tesco boosts Street Feast registrations by 47% with Core Optimisation

Tesco wanted to increase participation and registrations for its sponsored Street Feast event, moving beyond simple awareness. The challenge was engaging audiences at different stages of their journey, from those discovering the event for the first time to others already searching for recipes. Core Optimisation used an integrated strategy combining Paid Social and Search to address this.

Core Optimisation implemented a campaign that used Paid Social to inspire audiences with food ideas and Search to capture existing demand. By activating first-party data for audience targeting and continuously optimizing based on performance, they drove significant results. The campaign delivered a 47% increase in registrations year-on-year, finishing 17% above target with over 700 registrations, successfully positioning Tesco at the heart of communities.

Tesco