Case Study: Keans of Claremorris boosts Black Friday organic traffic with Core Optimisation

Keans of Claremorris boosts organic clicks 86% with Core Optimisation

Keans of Claremorris, a local retailer, wanted to shift its Black Friday strategy from heavy reliance on paid ads to a focus on organic growth. Their challenge was to significantly increase organic traffic and compete for visibility against e-commerce giants during the peak retail event. They partnered with Core Optimisation for its SEO services.

Core Optimisation's solution was to optimize an existing evergreen Black Friday landing page with fresh content targeting common consumer queries. The strategy focused on SEO best practices, internal linking, and capturing featured snippets. The results were exceptional, with organic clicks for Black Friday keywords increasing by 3,323% and overall website revenue for November growing by 67% year-over-year. Core Optimisation successfully positioned the local retailer on the first page of results alongside major competitors.

Keans of Claremorris