Case Study: Expert Electrical achieves 39% revenue growth with Core Optimisation's integrated search strategy

Expert Electrical grows revenue 39% with Core Optimisation

Expert Electrical, an electronics retailer, faced increased competition and an over-reliance on lower-funnel marketing activity, limiting its visibility during the crucial research phase of the customer journey. To support its next phase of digital growth, the company partnered with Core Optimisation for an integrated search and audience strategy.

Core Optimisation implemented a connected digital growth strategy combining Paid Media and SEO to increase Expert Electrical's presence across the entire buying journey. The solution also included a local-first omnichannel pilot for franchise stores and CRO research. This approach drove a 39% increase in revenue and a 21% rise in new customers with only a 6% increase in investment, while also significantly strengthening organic search and AI referral performance.

Expert Electrical