Case Study: Carraig Donn grows revenue and ROI with Core Optimisation

Carraig Donn boosts ROI 64% with Core Optimisation

The customer, Carraig Donn, sought to grow revenue and maintain profitability in an inflationary market. Faced with the challenge of needing to spend less budget while still achieving growth, they partnered with the vendor Core Optimisation to leverage data-driven digital advertising strategies.

Core Optimisation implemented a solution using segmented Google campaigns, including Performance Max and Demand Gen, focused on women aged 30-55. By creating custom audience segments based on search intent and aligning them with specific product categories, they increased brand awareness and purchase-intent traffic. As a result, Core Optimisation helped Carraig Donn exceed revenue targets despite a 16% lower spend, achieving a 64% increase in ROI and a significant improvement in cost efficiency.

Carraig Donn