Case Study: Mr. Electric of San Antonio attracts passive candidates with Core Matters

Mr. Electric of San Antonio engages passive candidates with Core Matters in days

Mr. Electric of San Antonio, an electrical services franchise, faced the challenge of recruiting skilled tradespeople who also possessed strong customer service skills and the right long-term mentality for their team. They partnered with Core Matters, introduced by their franchisor, for a holistic recruitment and employer branding solution.

Core Matters helped the company articulate its core values and story to attract the right candidates. They implemented a structured recruitment process involving the entire team and improved the company's recruiting website with videos and materials. This allowed passive candidates to engage with the brand from afar and proactively reach out. The owner reported the strategy has been very successful, transforming their recruitment approach and reducing the owner's direct involvement in the process.

Mr. Electric of San Antonio