Case Study: YMCA of Greater Toronto achieves 500% more online registrations with Core dna

YMCA of Greater Toronto's Journey with Core dna

YMCA of Greater Toronto partnered with Core dna to replace an outdated, rigid CMS built on ASP.NET and Sitecore. Their marketing and content teams struggled to update the website without outside help, and limited API and automation capabilities made it difficult to deliver the digital experience users expected.

Core dna implemented a more flexible content management platform that enabled easier content updates, better API integration, and a smoother online registration experience through the new “Y Guide” class catalog. The results were significant: YMCA of Greater Toronto saw online registrations increase by 500%, including a record 8,000 registrations in a single day, while also improving operational and marketing efficiency.

YMCA

Saad Javed

Digital Marketing Manager