Case Study: V-ZUG streamlines B2B and B2C service operations with Core dna

V-ZUG cuts order creation from 15 minutes to 2 with Core dna

V-ZUG, a manufacturer of premium appliances, needed a unified digital platform to manage complex B2B and B2C operations. Their challenge was serving three distinct buyer groups—internal technicians, external agents, and an in-house service team—each with different pricing, payment, and order routing needs, all while maintaining deep integration with their SAP ERP system. The vendor, Core dna, provided a Digital Experience Platform to consolidate these functions.

Core dna implemented a single platform with customer-group pricing and automated SAP workflows. The solution automatically presents the correct interface and pricing at login, routes orders appropriately, and integrates deeply with SAP for tasks like customer lookup and inventory reservation. This resulted in significant efficiency gains, reducing sales order creation from 15 minutes to a couple of minutes and transforming serial number receipt from hours of manual entry to a simple paste-and-click operation.

V-ZUG