Case Study: Clark Rubber Thrives with Core dna’s Custom Digital Commerce Solution

How Core dna Shaped Clark Rubber Digital Transformation

Clark Rubber, one of Australia’s most recognized heritage retail franchises for pool, rubber, and foam products, needed a more flexible digital foundation after a recent acquisition. Its existing Shopify+ setup couldn’t support franchise-specific requirements like split ordering, multi-store fulfillment, or personalized customer portals, and the company also needed a smoother customer experience and stronger SEO during migration.

Core dna delivered a custom eCommerce and digital experience platform to replace the old system, working with SEO partner StudioHawk to manage migration, redirects, and search intent mapping. The new Core dna solution improved online engagement, supported endless-aisle shopping with richer product content, streamlined fulfillment operations, and helped lift conversion rates while positioning Clark Rubber for future growth, including a planned B2B phase and its “Store of the Future 2025” initiative.

Clark Rubber