Case Study: RANDYS boosts online revenue and streamlines wholesale with Core dna

A Scalable Website that Supports Exponential Growth

RANDYS Worldwide partnered with Core dna after its custom WordPress site failed to support its growing, complex B2B auto parts business. As RANDYS expanded through acquisitions, it needed a scalable eCommerce platform that could handle detailed product data, improve site navigation, and integrate properly with its ERP systems.

Core dna delivered a customizable, API-first multi-tenant platform with native integrations to Microsoft Dynamics GP and PDM, plus a robust wholesale portal for quotes, invoices, shipment tracking, and saved items. The new solution made the site easier to manage and shop on, drove customers from phone orders to online transactions, and helped quadruple online revenue from $250K to over $1 million.

RANDYS

James Campbell-Harris

Director of e-Commerce