Case Study: Peachy scales multi-state growth and business intelligence with Core Digital Expansion

Peachy scales from 2 to 4 states with Core Digital Expansion

Core Digital Expansion partnered with Peachy, a healthcare and wellness brand, to address a critical challenge. As Peachy expanded from a regional to a multi-state operation, its marketing data became fractured across disconnected silos. This obscured customer insights and ROI, threatening the stability of their cost-per-two-first-appointments (CP2FA) and their ability to maintain booking efficiency and profitability across new markets in Chicago and Austin.

The solution implemented by Core Digital Expansion was a multi-layered growth strategy. They first established a centralized data hub using Google BigQuery and Segment as a customer data platform (CDP) to unify all data sources. This foundation enabled accurate performance tracking and informed a scalable paid acquisition strategy with hyper-local targeting. Core Digital Expansion's approach resulted in Peachy successfully scaling from 2 to 4 states, achieving a 34% increase in booking efficiency, and reducing CP2FA in new markets by up to 49%, all while maintaining strong booking volumes.

Peachy