Case Study: Offshore Technology Conference boosts event app downloads with Core-apps

Offshore Technology Conference - Customer Case Study

The Offshore Technology Conference, produced by the Society of Petroleum Engineers, needed to drive more event app adoption for OTC 2017. The conference used Core-apps event apps, including Follow Me and kiosks, and focused on improving pre-event engagement to support downloads.

Core-apps helped OTC promote the app through the website, email videos, social media, and on-site video spots, while also adding features such as “What’s On Now” and “Explore.” Attendance was comparable to the previous year, but app downloads were up 6%, and the team reported that daily downloads increased significantly during the show.

Offshore Technology Conference

Megan Magaña

Marketing Manager