Case Study: Lucky Brand Achieves Personalized Store Reopening Messaging with Cordial

To promote the reopening of several U.S. stores, Lucky Brand strategically used store data to automate and personalize their messaging

Lucky Brand, the apparel retailer, needed a way to communicate reopening information for dozens of U.S. stores while keeping messages relevant to customers in different locations. With varying state and city guidelines, Lucky Brand turned to Cordial and its data platform to avoid manually creating dozens of separate email campaigns and radius lists.

Using Cordial’s flexible Data Platform, Lucky Brand imported store and customer details into supplemental tables and built a single personalized Sculpt email template with Smarty scripting. This let Cordial deliver the right reopening message based on store location, customer proximity, and shopping history, while still reporting performance by store via Stats Filters. The result was a faster, automated launch that replaced a manual process for 37 emails and supported 50 to 70 store openings in June.

Lucky Brand

Lilly Luong

Senior Manager of Marketing Operations