Case Study: Paper Mart achieves a 180% increase in click-to-open rates with Cordial

Paper Mart - Customer Case Study

Paper Mart, the family-run packaging, crafting, and party materials retailer with more than 20,000 products and 580,000 monthly web visitors, needed a more flexible email platform than its legacy ESP could offer. With Cordial, Paper Mart wanted to move beyond costly add-ons and limited innovation so it could build one-to-one personalization, advanced automation, and behavioral segmentation using browse, cart, and intent data.

Cordial implemented a hands-off, highly supported solution that included price drop automations and dynamic Sculpt blocks to pull in previously browsed products and items that had gone on sale. By using data automation to compare product feeds and trigger timely alerts, Cordial helped Paper Mart deliver more relevant emails, driving a 180% increase in click-to-open rates and an 8.3% lift in average order value.

Paper Mart

Allison McGuire

Vice President of Marketing