Case Study: Lume Deodorant drives revenue growth with Cordial

Lume Deodorant drives revenue growth through identity resolution and email automation

Lume Deodorant, a growing DTC brand, partnered with Cordial after running into major limitations with its previous email platform. The team needed better testing capabilities, stronger access to customer tracking data, scalable identity resolution, and improved deliverability to support millions of web visitors and more personalized marketing.

With Cordial’s email automation platform and identity resolution capabilities, Lume was able to connect customer data points, launch abandoned browse campaigns, build custom coupon and dynamic content programs, and improve deliverability during migration. Since switching to Cordial, Lume has seen automated messages generate 22% of total email revenue, 271% more revenue per message than batch sends, and a 4x increase in revenue from Abandon Browse campaigns.

Lume Deodorant

Jordan Allen

Director of Marketing Technology