Case Study: 1-800 Contacts unifies real-time messaging and scales personalization with Cordial

How the world’s largest contact lens store uses real-time data to unify its messaging and scale

1-800 Contacts, the world’s largest contact lens retailer, needed to replace its legacy email service provider and simplify a fragmented marketing technology stack. Working with Cordial, the company wanted a faster migration, a unified view of customer data, and a better way to scale personalized messaging across channels using a more modern messaging platform.

Cordial helped 1-800 Contacts migrate off its legacy ESP in 60 days, with the first email sent within 35 days of kickoff. Using Cordial’s real-time data architecture, REST API, JavaScript listener, and Podium campaign orchestration tool, 1-800 Contacts unified data, streamlined campaign creation, and improved automation. The result was hundreds of thousands of dollars in savings, a 10% improvement in key targeted email programs, and a messaging setup that supports real-time personalization at scale.

1-800 Contacts

Shannon Ma

Email Marketing Specialist