Case Study: SKLZ increases email revenue by 760% with Cordial

How one sports equipment manufacturer used adaptive lifecycle messaging to increase email revenue by 760 percent

SKLZ, a sports equipment manufacturer, needed a better way to grow eCommerce after two major retail partners filed for bankruptcy. To replace limited batch-and-blast email tools and incomplete customer profiles, the company turned to Cordial for personalized lifecycle messaging and more effective audience segmentation.

Using Cordial’s REST-based API, JavaScript listeners, and integrated audience-building tools, SKLZ collected real-time behavioral data and launched triggered messages, including welcome and win-back email series. With Cordial, SKLZ increased average order value by 59%, email transactions by 485%, and email revenue by 760% year over year.

SKLZ