Cordial
11 Case Studies
Case Study: Scout & Nimble achieves a 1,196% increase in revenue per email with Cordial
A Cordial Case Study
How Katey Charles Communications Achieved A 1,200% Increase In Revenue For A Welcome Email
Scout & Nimble, a home design e-commerce company, wanted their triggered emails to work harder and improve the performance of their welcome series. Working with Cordial and its next-generation ESP, they first had to address deliverability and list hygiene issues because their previous email platform was showing suspicious bounce reporting problems that could hurt inbox placement.
Cordial then helped migrate Scout & Nimble to its platform, clean the list, rebuild the welcome email with a mobile-friendly hybrid/spongy template, and rewrite the content to better match subscriber intent with a clear 10% discount offer. The updated welcome email drove a 61% increase in open rates, a 166% increase in click-to-open rates, and a 1,196% increase in revenue per email delivered.
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Scout & Nimble
Katey Charles
Scout & Nimble