Case Study: Daily Insight Group boosts revenue and personalization with Cordial

How Daily Insight Group uses real-time data and triggered messages to power publishing and eCommerce.

Daily Insight Group, a publisher network behind sites like Numerology.com, Tarot.com, and DailyHoroscope.com, needed a better way to manage highly personalized email marketing at scale. Their existing system couldn’t handle multiple real-time data feeds or automate sends across millions of users in different time zones, making it difficult to move beyond batch-and-blast messaging and deliver truly 1:1 experiences.

Using Cordial, Daily Insight Group implemented real-time data-driven personalization, triggered welcome and abandonment campaigns, and machine-learning-powered experiments. Cordial helped them automate message timing, personalize Daily Horoscope emails by location, language, and zodiac sign, and quickly optimize subject lines; the results included a 35% increase in click-through rate from browse and cart abandonment triggers, a 300% increase in purchases, and higher overall email revenue.

Daily Insight Group

Tammy Williams

General Manager