Case Study: Ancient Nutrition boosts engagement and revenue with Cordial

Ancient Nutrition leverages customer data to create engaging personalized experiences

Ancient Nutrition, a health and wellness e-commerce brand, needed a better way to manage customer communications and use its data effectively. Before working with Cordial, the company relied on three separate email platforms for batch, automated, and transactional messages, which created data silos, inconsistent communications, and limited personalization.

With Cordial’s platform, including Sculpt and Podium, Ancient Nutrition consolidated its messaging into one system and used real-time customer data to create personalized welcome, abandoned cart, back-in-stock, and transactional campaigns. The results included a 23% increase in email revenue and a 12% increase in customer engagement, along with improved loyalty and a more connected customer experience.

Ancient Nutrition

Lauren Purcell

Senior Marketing Manager