Case Study: 1-800 Contacts strengthens email deliverability with Cordial

1-800 Contacts restores deliverability in 4-6 weeks with Cordial

The customer, 1-800 Contacts, required a seamless migration and a strategy to build a strong sender reputation for its email marketing program to ensure high deliverability rates. They partnered with the vendor Cordial and its deliverability team to address this challenge.

Cordial implemented a methodical ramp-up plan, which included careful volume management, constant performance monitoring, and strategic guidance. This solution successfully built a positive sender reputation from the start, allowing 1-800 Contacts to quickly recover its deliverability score and correct issues when they arose. The Cordial platform's features, like Inbox Placement Tests, provided key insights and ensured the migration established a new, positive partnership.

1-800 Contacts