Case Study: MullenLowe Delta boosts profitability with COR

MullenLowe Delta raises billable hours to 87% with COR

MullenLowe Delta, an Ecuadorian advertising agency, faced challenges with workload overload and sought to optimize its profitability through better time and resource management. To address this, the agency partnered with COR to implement its tools for measuring team utilization and tracking project costs.

With COR's solution, MullenLowe Delta was able to significantly improve its operational efficiency. The implementation led to an optimal workload, a 3% decrease from the previous year, and an increase in billable hours to 87%, well above the 82% benchmark proposed by COR. This optimization greatly enhanced the agency's profitability.

MullenLowe Delta