Case Study: Masterly Business Solutions achieves massive time and cost savings with Copysmith

How Selle Evans Saved Time and Money Growing Her Marketing Agency Using Copysmith

Masterly Business Solutions, led by CEO Selle Evans, is a digital marketing agency that struggled with time-consuming copywriting workflows, costly freelance writers ($700–$1,500/month), and slow back-and-forth drafts. Seeking a faster, affordable solution, Evans adopted Copysmith’s AI copywriting platform (she’s on the Early Adopter plan) to streamline content creation using templates like Product Descriptions, SEO Metatags and short sales emails.

Copysmith’s generators and template stacking, combined with Evans’s advanced tagging workflow, let Masterly test copy — including Facebook Ads — about ten times faster and cut “hundreds of hours” from production. With Copysmith’s responsive UI and support, her team and VAs now generate ideas quickly, reduce freelance costs, shorten client delivery times, improve ad conversion testing, and take on more clients without sacrificing quality.

Masterly Business Solutions

Selle Evans

Chief Executive Officer