Case Study: Pastdue boosts LinkedIn impressions with CopyHouse

Pastdue increases LinkedIn impressions by 4,706% with CopyHouse

Pastdue, a fintech company providing debt collection services, lacked a consistent marketing strategy and had no prior marketing budget. This led to confusing messaging and difficulty reaching their target audience on LinkedIn as they expanded their digital services. They approached vendor CopyHouse for marketing support to increase brand awareness and expand into new markets.

CopyHouse began with a workshop to understand Pastdue's brand and goals, leading to a redesigned visual identity and new brand guidelines. They then developed a tailored, long-term LinkedIn content strategy featuring educational and promotional content. As a result, CopyHouse increased Pastdue's LinkedIn impressions by 4,706% in the first month, leading to higher engagement, improved brand clarity, and a stronger foundation for growth.

Pastdue