Case Study: Klarna achieves stronger B2B visibility with CopyHouse

Klarna scales digital marketing across 45 countries with CopyHouse

Klarna, a leading European open banking and financial services provider, partnered with the content marketing agency CopyHouse to address its lackluster SEO performance and support its overburdened internal marketing team. The challenge was to dominate the Buy Now, Pay Later space and establish thought leadership through expert digital marketing support.

CopyHouse delivered a bespoke content strategy that combined search engine marketing with educational storytelling. Their work included whitepapers, blog articles, SEO copywriting, and performance reports. This solution helped elevate Klarna's brand awareness and open banking credentials. As a result, Klarna grew to over 150 million active consumers and 500,000 merchants, operating in 45 countries, and retained CopyHouse for ongoing ad hoc support.

Klarna