Case Study: InPlayer boosts search visibility with CopyHouse

InPlayer boosts search visibility with CopyHouse using SEO audits and content repurposing

InPlayer, a global leader in pay-per-view subscription solutions, faced a challenge with its high-quality content performing poorly in search results due to a lack of SEO expertise. To boost their online visibility and organic traffic, they engaged the vendor CopyHouse for a project involving content repurposing and optimization.

CopyHouse began with a brand workshop and an SEO audit to develop a strategic roadmap. Their solution involved redeveloping and updating InPlayer's existing articles with new keywords, improved structure, and mobile-friendly formatting. By applying these SEO principles, CopyHouse helped InPlayer create a library of optimized content that significantly enhanced its online visibility and competitive positioning in the fast-paced streaming market.

InPlayer