Case Study: INAA boosts SEO visibility and member engagement with CopyHouse

INAA reaches position 3 on Google with CopyHouse

CopyHouse partnered with INAA, an international association of accountancy firms, which was seeking to harness the power of content marketing to boost member engagement and share expert industry insights, especially after in-person events were halted.

The solution involved CopyHouse implementing a continuous content strategy, delivering four SEO-optimized articles per month. This approach achieved page-one Google rankings, including a position 3 result for a key article, and successfully helped INAA maintain relevance and engagement with its members through digital channels.

INAA