Case Study: Cigna achieves flexible global marketing support with CopyHouse

Cigna delivers 50+ marketing projects with CopyHouse

CopyHouse provided on-demand content marketing and copywriting services to Cigna, a global healthcare and insurance provider. The customer's challenge was internal resource bottlenecks that created delays for its many global marketing campaigns, which included stakeholder updates and product launches for diverse audiences. Cigna required reliable, high-quality copywriting support with tight deadlines.

The solution from CopyHouse involved delivering a wide range of content, including email campaigns, social media content, and sales decks. Over a three-year engagement, CopyHouse acted as an extension of Cigna's marketing team, delivering over 50 successful projects. The measurable impact included helping Cigna grow its global customer base from 15.3 million to 18 million customers.

Cigna