Case Study: Blaylock Van refreshes its online presence with CopyHouse

Blaylock Van boosts unique visitors 189% with CopyHouse

Blaylock Van, the oldest continuously operating African-American-owned investment bank in the U.S., needed to modernize its outdated online presence. They approached CopyHouse for a new website build and ongoing content creation to address problems with aesthetics, complex navigation, and jargon-heavy language that was inaccessible to potential clients.

CopyHouse completely overhauled the website's structure and design, streamlining navigation and rewriting copy to be more engaging and SEO-optimized. They also provided ongoing content like thought leadership blogs and deal updates. As a result, Blaylock Van saw a 189% increase in unique visitors, surpassed previous organic traffic records, and doubled its domain authority score from 5 to 10.

Blaylock Van